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BO: With just Rs 7 cr in its collections, it's a damp 'Holi' for 'Bewakoofiyaan'

Sonam Kapoor, Ayushmann Khurrana-starrer fares poor while Kangna Ranuat-starrer 'Queen' continues its impressive run at the box office...

Last Friday's release, 'Bewakoofiyaan', has turned to be a damp squib at the box office as it has only collected around Rs 7 crore in its opening weekend. The week seems to belong to 'Queen', which has benefited from positive word-of-mouth. The Kangna Ranaut starrer has collected around Rs 24 crore in 10 days.
Exhibitor Rajesh Thadani says, `'Bewakoofiyaan' has not fared well at the box office as it has only earned Rs 7 crore in its first weekend. 'Queen', on the other hand, continued to draw audiences into the cinema halls. 'Gulaab Gang' had a good start at the box office but it has only earned Rs 14 crore in 10 days.`

Trade pundits add that the exam season has adversely affected box-office collections. Trade analyst Amod Mehra says, `Aside from the exam season, 'Bewakoofiyaan' promos seem to have put off cinema-goers. 'Queen' has maintained its top position at the box office.`

Exhibitors point out that Holi celebrations have also eaten into ticket sales. On Monday, theatres across North India opened only after 3 pm, which is said to have affected films' collections. Vishal Anand of Fun Cinema says, `Box-office collections in the Hindi belt suffered on account of Holi. So far, 'Queen' has been leading the way; 'Bewakoofiyaan' is yet to gain momentum.`


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